An intro to art auctions
Whether you're looking for art that defines you
and your home, or you'd like to make an art investment, art
auctions are a must. To cultivate your interest in buying
and selling, you'll need to learn about the different
categories of auctions and what you need to do before
attending one.
Investing in art is a great way to save money
for a rainy day or pass down something substantial to future
generations! Once purchased and affixed to a wall, an art
investment painting will require little maintenance in order
to appreciate in value. It's hard to predict trends, but one
thing is for certain, no matter what the country's economic
situation may be, people's love and appreciation of art and
attendance at art auctions have not diminished. However, one
should understand a few rules of the game, such as bidding
practices and categories.
To some, art auctions seem like senseless gambling. To others,
it's an exciting game resulting in an opportunity to buy
original art. While the danger of being overcharged is always
there, unexpected surprises can be positive too. Take, for
instance, those people who discover that the painting they've
had on their wall for forty years just so happens to be worth
millions of dollars! Before attending an auction, there are a
couple things to consider, such as categories and bidding
tips.
One category is the estate sale. You can often
find great bargains here since purchases are made directly
and most of the items from a deceased person's estate must
go. Recently, a woman in Canada found out that the painting
she had selected from her grandmother's estate sale, when
she was ten years old, was actually a $300,000 original
painting! Now you see why they sometimes refer to art as
"treasure."
Another category is consignment sales. These
art auctions have a fixed minimum price and simply will not
sell if you have a problem with it. It's not as good a place
to wheel and deal as the estate sale.
Secondly, consignment art auctions sales operate under strict
guidelines and set minimum prices. As an informed buyer, you'll
want to check out the commission on these before you buy. For
example, Swahn Galleries & Design operates on a 40%
commission!
At consignment art auctions, artists showcase fine art for sale
in a gallery atmosphere without the pressure and high stakes of
a bidding war type auction. Many people enjoy this because it
reminds them of a Sunday stroll through a local museum. Only,
in this case, if you find it, you like it, then you can buy it
too! Sometimes the consignment fees may be high or the
commission isn't fair, although generally it's not a bad place
to dig.
A third category is the art auction house.
These established buyers and sellers at fine art auctions
wheel and deal pieces for a living. They're the middle man
connecting art lovers and artists. Patrons attend these
swanky events in big cities around the world, dressing up,
sipping wine and schmoozing with fellow art lovers. In
addition to perhaps finding a famous oil painting for sale,
some rare works and getting a great selection, you'll love
the social aspect.
Lastly, you can participate in an art auction
online. At iCollect.com, you will see a list of all the
upcoming eBay auctions. If you're fortunate enough to live
in a big city, like New York or Paris, you'll have no
trouble finding a local auction to partake in! For everyone
else, the online auction is a cost efficient solution with a
wide selection. On your home computer, you'll be entering
bids on your keyboard, while the auctioneer reads them aloud
in real time off a computer screen.
Before attending art auctions, it's a good idea to plan in
advance. Be sure you know the day and time - and attend the
preview events! At the preview, you can be first in line to
see which items will be bid on. If you're going to an
online auction, be sure that you've not only signed up to
the website you'll be watching on, but also that you
registered as a bidder for that particular auction as well.
Find out about auctioneer commissions. Bring a note pad and
decide on a maximum offer before you engage in bidding
because it's rather easy to get swept away with the tide
once the real bargaining begins!
Before the art auctions begin, have a game plan in mind.
How much are you willing to spend in total? Do not get
caught up in the enthusiasm! Check web catalogs to get a
basic idea on artist prices or styles that you've been
eying. While many of these auction results lists or
catalogs may be inaccurate, it will give you at least the
ballpark figure.
Art auctions can be a blast! To get the most of your
experience, bring a spouse along or go with a group of good
friends. It can be a riot to share your interests and play
"show and tell" at the end of the night. Who paid $1
million for the Matisse? Who got the deal on the watercolor
art? It's a wonderful social gathering idea, especially
when the auction houses provide snacks and wine, as they
sometimes do.
Top Tips For Successful Art Auction
Listings
Why is it that
some artists seem to make easy money on eBay while
others struggle to break even? Seller A and seller B
could be selling paintings of the same calibre, yet
seller A turns a good profit year in year out and has
Powerseller status, while seller B struggles to even
make a profit at all. Often it has a lot to do with
the look of their auction listings.
I have been selling my original artwork on
eBay for 5 years now and boy was I green when I started
off. I didn't own a digital camera - I used an ordinary
camera with film ... you know that old stuff ... I would
take photos of my artwork, then tramp into town, wait
three days for the film to be developed, then scan the
prints into my computer. The quality of my photos were
obviously pretty poor in those days.
I didn't know anything about HTML,
templates, how and when to list to get optimum benefit
from my auctions. It's a wonder I even got off the
ground! But get off the ground I did - though dogged
persistence and a willingness to learn, I went from
selling paintings for a couple of pounds/dollars, to
earning a good full time living. These days I am a
Powerseller and often get hundreds for my paintings.
So, here are my top tips to make your art
auctions stand out and promote you from part - time pin
money earner to top seller;
1; Think about KISS .... Keep It Simple
Stupid! A listing that has lots of different colours,
fonts, animated pictures, text in capitals can be very
confusing for the reader. Don't bombard people with too
much information.
2; Be factual in your description. If your
item has a fault - list it. This way a buyer knows
exactly what he/she is getting and there will be no
negative feedback later. I have sold paintings that had
repairs where they had had small rips in them. I was
honest in the fact that the paintings weren't perfect,
but my buyers were perfectly happy because they knew
beforehand what they were buying.
3; Never be negative. Recently one artist
who was struggling to sell anything at all (despite
being a very good artist) complained how eBay just
wasn't working for him. After looking at his auctions I
could see why! His listings were basic to say the least,
but he could have gotten away with that. What was
stopping any chance of him selling were the words at the
end of his auction;
"The artist is unwilling to offer this item
at a lower starting price as to do so would be
insulting."
Potential buyers might look at this
statement and think "well I wouldn't want to insult
anyone" or "well if you feel insulted, why list it?" and
click away ... to someone else's paintings. Comments
like this are far too negative.
4; When selling art, a picture paints a
thousand words, as the saying goes. Try to make your
pictures as high quality as possible. Include side views
of your canvasses and possibly a room view. Don't
clutter your listing with pictures of other artwork you
have for sale - it's just confusing. If you have an eBay
store, you will get automatic 'cross promotion' for
several other items at the end of your auction
anyway.
5; Don't undersell yourself / under price
your work. Who takes 5 to 10 pounds / dollars as an
opening bid price seriously? Only very well known, well
established artists with large fan bases can get away
with starting a listing so low. Until you are
established, don't risk selling your art for pennies.
You'll not even cover your listing fees, never mind make
a profit.
6; Utilise keywords effectively. I saw a
pencil drawing of a mum and baby Koala in a tree listed
as "A mother's Love Original Pencil Drawing"
Unfortunately, it is very unlikely that anyone will
search "a", "mothers", or "love". Well maybe love ....
but not in the context of an original drawing of an
animal. The seller was wasting a lot of keyword space
there. Better would have been something like "Original
Contemporary Drawing Sketch Koala Bear Bears" Doesn't
mean much as a sentence in itself, but it is packed with
keywords, people might use to find that type of
item.
7; Offer excellent customer service. I have
always prided myself on the number of positive feedbacks
I have attained over the years. On various eBay IDs I
have well over 1000 unique positive feedbacks. This is
money in the bank! A happy customer will come back again
and again, and it is much easier to sell to an existing
customer than to gain a new one. Keep your buyers happy
and they will reward you with loyalty and repeat
purchases.
8; Have a 'ME' page. With art buying,
people like to know who they are buying from. They like
to 'get to know' the artist. If you can offer a small
biography and artists statement on your me page, your
potential buyer can feel like they already know you. I
have a bio, a photo of myself with my artwork and a
recent article that appeared in a regional arts and
culture magazine. This allows buyers to see a friendly
face - yours - and to feel like they know a little about
you and 'where you're at' before they buy.
I hope these tips help
you a with your eBay art career. There's loads more I could
add, but eBay is a real learning curve. Often success comes
simply though experience and trying different thing until
you find something that works for you. The above tips,
however, will get you off to a good start to becoming a
successful eBay art seller.
A wide variety of auctions available online or
offline
There are many choices available today if
you are a contemporary art collector. Whether online or
offline, depending on your budget and preferences, there
are a lot of places where you can buy contemporary
art
If you are a serious contemporary art
collector, pay a visit to your local fine art auction
house. They usually have a schedule of the list of
contemporary art to be auctioned on any day as well as
some background information on the art pieces being
auctioned.
If you do not have the budget or can't find
an art auction house near your neighbourhood, get online
and there are also many sites offering a wide range
contemporary art auctions.
There are many art galleries who have taken
their art pieces online to help people decide whether a
particular style of contemporary art suits them. Just
search for art galleries on google bring up nearly 1000
different art galleries from around the world showing
their contemporary art collections.
Another place I like to visit is online
auction sites like ebay.com and bidz.com. They have a
wide variety of contemporary art to choose from and
their prices does varies from one seller to another but
generally, it is pretty cheap.
I know many new artists use ebay and other
auction sites as a way to get their contemporary art
seen by many people. Since their art is still unknown,
many art galleries may not be willing to place their art
pieces on sale in their galleries.
However, I do advise caution on online art
auction sites since there are many fakes art pieces on
auctions. Some sellers are honest and acknowledged it is
an imitation. However I brought some contemporary art
pieces which were not what the seller claims it is.
If you are a serious art collector or
collect art for investment but do not have sufficient
knowledge, I would advise getting a art appraiser to
help you.
This is particularly so for expensive
contemporary art collections as you do not want the risk
of buying a fake art work. The extra cost is worth
it.
The internet has opened a whole new way of
buying contemporary art, letting people choose and
compare various contemporary art collection from
different artists, new or famous in the comfort of their
homes.
You are also able to buy contemporary art
from other countries and cultures easily. Distance and
language barriers are not a factor in today's world.
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